Mobilizing your congregation for evangelism begins with getting a big
picture of all the pieces that need to fit together to make an outstanding
evangelism program possible. A few hard-working people can make some conversions,
but to transform the congregation into a productive evangelistic team requires
total congregational evangelism. Every member must be involved in some
way and the team concept must be pushed. Most of us will do more as
part of a group effort than when we strike out on our own.
This chapter provides an overview of a total congregational effort at evangelism. It does not, of course, seek to provide all the information you will need on each element mentioned. Once you have seen the big picture and know what pieces should be part of your plan, you can find from this book and elsewhere ways to extend your understanding of and ability to implement the various elements.
Look for a moment at the diagram below. Get the concept in your mind. We will refer to it throughout this chapter.

1. Public Information.
Every congregation needs to be known in a positive way in the local community. Good publicity will not convert many people, but it certainly can lay an important foundation.
2. Conversational Evangelism.
Encourage every member and train every member to do conversational evangelism. This term speaks to the simple point of getting every member just to talk more about the church and spiritual matters in conversations they are already having.
We would be amazed at the total number of conversations each day that all our members are already having with those outside the church. Would we average twenty a day or thirty or fifty per person? We talk on the phone, we are on break with our fellow-workers, we are at athletic events, we are on committees, we are shopping, we are at the golf course or the booster meeting, we are at lunch or dinner with fellow-workers or friends. We are in homes of others or they are in our homes, we are at the barber shop or the beauty parlor. We talk a lot!
Most of these conversations have topics that are required--particularly if we are doing business. But nearly all of these conversations have room for us to slip in a word about something spiritual.
Notice how Jesus did this with the woman at the well. He started the conversation by asking her for a drink of water, but soon they were discussing water of a different kind. Then she asked a question which gave Jesus the chance to speak of more specific spiritual needs. Paul was also a master of this. He spoke about his religious convictions in the marketplace of Athens, when attacked by the mob in Jerusalem, when on trial before the Sanhedrin, before Felix, and before Festus and Agrippa. He also shared his faith with those on a sinking ship and when he got to Rome and was told that he would be chained to guards, he took advantage of the situation to spread the word throughout the Praetorian Guard.
A vital part of your total evangelism concept must be for every member to be talking every day about his/her faith, about activities happening at church, about a scripture just read, about a sermon or a class, about good work the church is doing, about the wonderful young people at church, about a special speaker, day, or activity coming up.
Conversational evangelism is easy. We are already having the conversations. It takes no more time to work something about Jesus and His church into the conversation than it does to talk about weather and sports. And it costs no more money. You can make tremendous strides forward if you can get your members to "talk church" a lot more often. Every member should be a conversational evangelist--from the youngest to the oldest. This is something everyone can do. It is easy, non-threatening, and satisfying.
A woman at the beauty parlor recently engaged her hairdresser in conversation about the church. Soon she asked her hairdresser if she would be interested in a Bible study. She said yes, and through that study, the woman and her husband were converted to Christ. A mechanic who at eats at the same cafe each day occasionally invited the waitresses to come to church. They never did, but when one of them found she had cancer and wanted to talk to someone spiritually minded, she turned to the mechanic. He steered her to his preacher and the woman brought friends. Eventually four were baptized through this study.
We need to energize every member to be a "talking machine" about the church--just short of being obnoxious. Of course, we don't want to run people away or be "fanatics," but most of us have a long way to go before any danger of that. A church which plans guest speakers, special classes, appealing topics, "bring a friend" days, VBS, and other such events, will give its members more to talk about.
We need sermons, classes, training sessions, and class discussions to promote conversational evangelism. Colossians 4:3-6 is a great passage on this topic where Paul asks the Colossians to pray for him that God will open doors for him to speak, that he will say what he should, that he will conduct himself well before outsiders, that he will make the most of his opportunities, and that his speech will be with grace, seasoned with salt so he will respond well. The book of Acts is filled with examples of the early church spreading the gospel by talk (Acts 4:16-20; 5:42; 6:7; 8:4; 9:42; 11:19-21).
The congregation should frequently be given examples in classes and from the pulpit of people in the congregation who are practicing conversational evangelism. On given Sundays, let members of the Bible classes tell how they have done this the previous week. Opportunities to share having done it will get people to practice it so they will have something to share.
Remember, to mobilize the congregation in a total evangelistic program, every member should be engaging every day in telling somebody something about the church. Here is a place for everyone to fit it. Most will have to be doing more than this, but everyone should be doing at least this much.
The first two key pieces the total picture of an evangelistic church, then, are (1) good public relations in creating a positive image in the community and (2) talking about the church and spiritual things as much as possible in the ordinary contacts of life.
3. Ministry Evangelism.
Every congregation needs a (1) special ministry for local outreach and (2) needs to give all its other on-going ministries an evangelistic element. We will later discuss ministries whose mission is direct evangelistic teaching programs. Our point here is that many ministries, not involved in direct evangelism, should be contributing toward a congregational culture of evangelism that will bear good fruit. Evangelism must, therefore, pervade the congregation at every level and in every ministry.
It is easy for the fuel tank of evangelism
to run dry. Many will have a spurt of reaching out to people only to have
their zeal fade in a few weeks. The Outreach Ministry should work to keep
evangelism before the congregation continually but appropriately. People
will tire of "being hit on the head" about evangelism. We do not want to
put members on a "guilt trip," but we do need to be regular and effective
in encouraging outreach.
Here are some things the Outreach Ministry can do to find people who might be interested in Bible studies.
Through whatever means it can devise, then,
the Outreach Ministry will be actively seeking to locate those who would
be receptive to Bible study and following up quickly to get such people
into studies with the members.
Visitors must be warmly greeted at the door,
given assistance to find classes and the auditorium, and someone must get
the name and address of each one. Within two days, someone from the church
should give each local visitor a phone call and if the phone call brings
an opening, someone should visit within a week. All local visitors should
also receive a letter with information about the church within a week.
Follow-up on visitors is critical. Your best prospects for conversions
will come from those who visit a class, the services, VBS, or special events.
Capitalize on this opportunity by designating people who take this ministry
as their primary role of service.
In all of this work, be sure that there are links to the teaching of the gospel: low-keyed references to the source of the service, information about the church, invitations to services, visits by members to those being helped. Do not make the linkage embarrassing but do not fail to make it clearly and appropriately.
Services like this show your faith in action
and that becomes attractive to others. The people who are served become
potential members of a home Bible study, a Bible class at church, or correspondence
study.
4. Friendship Evangelism.
Here we begin narrowing the focus toward actual individual contact to share our faith. While the three segments already mentioned will involve some discussion of spiritual matters, focused efforts to teach begin with friendship evangelism.
Think of drawing a circle to include all those people you consider personal friends and associates: those living nearby, close associates at work or school, people you know in clubs, those to whom you feel close in athletic activities, community activities, in your family, and even at church. While our circles will overlap, each of us would have a different circle than any other person.
Friendship evangelism asks us to take a look at that circle to select a few among that number to whom we will give special attention for evangelistic attention. Evaluate each person in your circle carefully to look for those who appear to have potential for spiritual development. Don't eliminate anyone too quickly by saying, "Oh, he wouldn't be interested." He might. Look carefully for five or ten people you believe offer the best opportunity. One may be a relative, one may live next door, another may be someone you talk to a lot at work or school, another may be someone with whom you golf or play ball, and still another may be someone you know through working together in a service club or booster group.
The key here is to get a large percentage of your members to think about the people they know and then to evaluate each person individually. The net result should be a list of possibilities for each person to work with. Yes, a written down list by name! Once you have your list of names, you will work with that list in several ways. First, you will pray daily that God will open doors for you and that you will have the willingness to go through the door when it opens. Second, you will be watching for these opportunities and helping them to develop. Perhaps you will invite the family over for a meal or go to a movie together or take a trip together. You will actually cultivate the opportunities to find openings. These are your friends. It is natural to do things with them. As you are together, you will look for openings to talk about spiritual things. Third, as the relationships develop and as opportunities arise, you will take definite actions such as inviting a friend to class or church or a special event. You will ask them to come to a Bible study or give them tracts or books to read. You must take the initiative!
This is the next step after conversational evangelism. In that activity, you talked to anyone wherever you were to drop the name of Jesus and the church. Sometimes it was with friends but sometimes with complete strangers.
In friendship evangelism, you are narrowing the target. You now have a particular person in mind you believe has potential for conversion and you are praying for and utilizing opportunities. You are patient, not pushy. You invite. You tell of good things happening at church. You demonstrate Christ before your friends in your daily walk. They see how you make decisions, how you handle a crisis, how you deal with sickness and death. And you provide special help to these friends in their time of need: sickness, trouble, decisions, disappointment, and joy.
You are showing true love to your friend through unselfishness. As opportunities arise, however, and as frequently as you believe appropriate, you are "nudging" about spiritual things. When the time is right, you ask them to come to church. When the time is right you start a Bible study group in your home and ask them to come. When the time is right you share with them written materials about the Bible and the church. When the time is right you ask questions.
Church leaders should encourage every member to keep a current list of people in whom they are taking this kind of special interest. They will praise those who do it and make frequent mention of it. Sunday and Wednesday class teachers will refer to this effort and encourage it whenever they can. Classes will offer an opportunity for people to share what they are doing. What if half or three-fourths of a congregation's members really did have an active list? Would it make a difference?
A good book on this topic is Randy Becton's Everyday Evangelism.
So now, the church is known in the community and is making a good impression. All the members are "talking Christ and the church" in their regular conversations. All ministries in the congregation are making evangelism part of their work. And every member has a list of those he/she is specifically trying to reach for the Lord. If all of these were in place in a congregation, good results would be happening. Yet, there are two more elements needed for a program of total evangelism.
5. Teaching the Gospel.
While there has been teaching in some of the previous elements, a complete congregational evangelism effort will have specific teaching ministries. Every congregation needs a variety of approaches for direct teaching.
Individual studies may focus on a book in the Bible or through a sequence of scriptures that tell the essentials of becoming a Christian. A suggested plan for the study of the life of Christ through slices of the Book of Matthew is available free on my Home Page at www.oc. edu. There are many other materials also available for individual studies. The "Open Bible Study" set of short lessons by Ivan Stewart is good. The "God Makes a Man" booklet by Lloyd Deal is also a useful tool. Monte Ginnings and others have developed the "Safety Chain" approach. God's Plan in Ten Steps also makes a good individual study and is available on my home page.
Video materials have a special appeal to some
because they are so used to watching their television set. Jule Miller
has a set of five videos the first three review the Patriarchal, Mosaic,
and Christian Ages, the fourth one presents the plan of salvation, and
the last one looks at the history of the church through the departure and
return. There is also a booklet that goes with each which has the text
of the lessons and a series of questions for the student to answer. By
having the student complete these questions between sessions, the teacher
can see how much the student is learning and follow-up on points that are
not clear. Robert Oglesby also has an interesting set of videos called
One Way. These are shot on location in the Holy Land and provide both information
about Bible content and the places where these things took place.
The study materials mentioned under individual studies would also be helpful for these home studies. Contacts for these home studies may come as result of a direct invitation from a member to the prospect, or may be the result of such activities as benevolence, following-up on visitors to the services or VBS.
Every congregation must have some home Bible
studies going as an element of its evangelistic outreach.
Many good correspondence courses are available.
Some of the best are those by John Hurt, Monroe Hawley, and John Clayton.
Check with the bookstore where your congregation buys its teaching supplies
for more information on such courses. God's Plan in Ten Steps is available
for free downloading on my home page in correspondence study form for both
adults and children.
A congregation may minister to inmates in all of these types of facilities. A county jail is an excellent place to make contacts. Correspondence courses can be placed where inmates can pick them up and usually, after some are taking them, these will give the first lesson to others. After doing several lessons, an inmate will often respond that he/she would like to talk about baptism. At that point, someone who has been pre-approved by the jail can request to visit that person and teach them further. When they believe, have repented, and are ready to be baptized, arrangements can usually be made to take a portable baptistery into the jail for the baptizing. Visits must be continued with the person for further teaching.
In maximum and medium security prisons, it is often possible to conduct regular Bible classes although it will take persistence to get approval to do so. These classes can study books of the Bible or may study topics of special interest. The New Life Behavior program developed by Hillory Motsinger is being used in many places. Again, lives can be changed and penitent believers can be baptized. As much as possible, inmates in long-term facilities should function as their own congregation, conducting their services and planning their activities. This will promote maximum growth on their part.
At the minimum security pre-release centers, arrangements can be made to teach classes and often inmates can be brought to the church building for classes and services. One congregation brings several ladies to their Sunday Bible classes, has them for the morning service, allows them, under supervision, to fix their own lunch, has classes for them in the afternoon, has them for evening services, and then takes them back to their facility. This one-day submersion with good people and doing good things has been very effective.
For more information on starting a prison
work, contact Rick Watson at the College Church in Searcy, Arkansas, or
Buck Griffith in Corpus Christi, Texas.
As shown on the chart, all of these efforts are intended to produce conversions. While our principal job is to scatter the seed so people have the opportunity to respond, and while the choice is theirs, we must recognize that there are more and less effective ways to bring about conversions to Christ. Our goal must be to bring people into a saving relationship with Christ.
Conversions come when we have led people through a specific mental process. Whatever methods or materials we use, we must seek to guide people through this pattern of thought.
We must constantly evaluate our methods to see if they are leading people through this process. If we are working hard but people are not changing, then we should look for a more effective way. While our teaching should include more than just this process of conversion, this process must be included in our teaching. We must be willing, at the proper time, to ask for a response from the person we are teaching.
6. Follow-up with converts.
An absolutely essential piece to this entire process is both immediate and long-term follow-up with those who have been converted. They need friends quickly among the members of the church. Often they need to develop not only a new pattern of living, but a new set of associates. They need to be in a Sunday morning Bible class. They need more teaching. They need to get involved in the work of the church. They often have special problems that require attention. They are also great sources of additional prospects for studies. A very thorough program for nurturing these new converts must be in place.
Some have special classes for new members so they can become better grounded in the faith. This has some good advantages but needs to be done so they are still becoming acquainted with more mature members. Some congregations have a group of members who agree to invite new converts to their homes for a meal and discussion. These are set up on a rotating basis so the new person or family cycles through five or six other families and, thus, not only makes new friends but also has a good Bible study. Others assign a "buddy" to each new convert to help guide them as they grow in Christ.
Whatever the plan, there must be a carefully designed program of nurturing the new Christian. Too many who start on the road, fall by the wayside.
All of these six elements are required for a plan of total congregational evangelism. Since such a program is the greatest need in nearly every congregation of God's people, every congregation should determine to use this formula to develop the program that fits them and to get that plan into action immediately.